YouTube believes the world is a better place when we listen, share and build community through our stories.

Black Women are responsible for some of the most culturally-defining moments of the last decade, and they deserve to be authentically recognized for their groundbreaking work. In fact, we see them as deserving of a crown for their staggering ability to take center stage on the platform as they share personal moments, perspectives and bring truly unique beauty to the content they share. When Black Women see themselves represented on a platform that is accessible to all, it evokes confidence to follow suit.

By highlighting and championing blooming black female creators, we hope to encourage trailblazers whose voices have not yet been heard to rise up and share their own unique perspectives with the world. This campaign leans into the spring season, with emphasis placed on planting seeds that inspire growth and expand creativity.